Website Development, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing & Google Ads
TECHNOLOGIES & PLATFORMS
Magento, Google Ads, Display Network, SEO, Social Ads
Keble’s Trading was looking for an experienced Magento Developer and marketing partner to increase their digital presence. Given the complexity of the varied business units, Keble’s Trading was also looking to simplify their enquiry process as much as possible for their clients.
A strategy focusing on lowering the Cost Per Lead to the business through analysing all media platforms and channels was created. The strategy required both on-page website improvements and trialling new digital channels to explore their CPL & CPA. With additional monitoring created through Google Tag Manager and Google Analytics, we wanted to ensure Keble’s Trading could accurately report back to each of its branches on the campaign results.
The resultant outcome was that Keble’s Trading was able to accurately track & report the impact this strategy had on the business. Overall the Cost Per a Lead (CPL) decreased, Cost Per Acquisition (CPA) decreased as well as seeing a solid spike in revenue based on our activity.