Heritage Plumbing

Residential & Commercial Plumbing Company

CLIENT

Heritage Plumbing

SERVICE

Web Development, Google Ads (SEM), Search Engine Optimisation (SEO), Marketing Management

TECHNOLOGIES & PLATFORMS

WordPress, Google Ads, Display Network, SEO, Tag Manager

Problem

Operating in the exceptionally competitive category of plumbing, obtaining leads at a rate that are affordable for the business is a real challenge. With Cost Per Click (CPC) ranging from $10 – $60, delivering a highly optimised and targeted campaign is critical for success.

Strategy

A highly targeted Google Ads strategy was developed with a focus on search, design led display advertising and remarketing. The ad campaign utilised demographic & location targeting to ensure we only delivered relevant leads.

Key aspects of the strategy included integrating their Google Ads with their digital marketing strategy, optimising their print advertising, and identifying ROI opportunities in other media.

Outcome

With the market leading design approved, Sharp Instincts coded, tested and delivered the new Peak Equities website with the improved user experience. The success of the new website has produced a large spike in leads, significant improvement in conversions and exponential growth in the overall database size. As a result, the last 3 offers presented to the market have been over-subscribed.