eStore Logistics
CLIENT
eStore Logistics
SERVICE
Web Development, Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Ads
TECHNOLOGIES & PLATFORMS
WordPress, Google Ads, SEO, Social Ads, Tag Manager
Problem
eStore Logistics is one of Australia’s leading 3PL warehouse suppliers. The brief to Sharp Instincts was that the current website doesn’t accurately showcase their offering to potential clientele. A key component of the brief was to ensure we highlighted their market leading autonomous robotic warehouses.
Strategy
Rather than rebuilding the website from scratch, we focused on improving the overall User Experience (UX). The strategy for eStore Logistics was two-fold. Firstly we wanted to ensure any user landing on the site understood eStore Logistics’ capabilities.
Secondly, we wanted to ensure all pages were converting at the optimal level. This meant reviewing all pages of the website, and identifying opportunities to drive more enquiries on the non-performing pages.
Outcome
Anco Turf’s business has been transformed to an online turf powerhouse. Exceptional online sales are being driven by an excellent user experience, easy to use turf calculator and a simple eCommerce process for customers.