Mobile first strategies
Failing to take a mobile first strategy means you will likely miss out on a large database of potential customers, visitor engagement and sales. Optimising your website to work effectively and seamlessly across mobile devices must be a key consideration before investing in SEO. Our recommendation would be you need to take this approach to your website before starting to spend on mobile SEO. Some examples of things to test for a mobile first strategy includes testing on various devices, page load speed on mobile, user experience on mobile and the ease of ability to contact you on the mobile directly from your website.
We continuously service clients who want to add mobile enhancement features to their website or platform because they understand the value that the investment has provided to their business’s bottom line. If a user does try to browse your website on their mobile device and it appears messy, clunky or poorly managed, you will most likely lose their attention and your reputation in their eyes will be compromised.