How does Google Shopping Ads work?
Google Shopping is a platform developed by Google to make it easier for users of the web to search for products on sale offered by various retailers. This provides an amazing channel to attract customers to your business who might not otherwise navigate directly to your website or eCommerce platform. The Google platform enables comparative marketing so that all similar product types are shown together when a user makes a particular search through Google.
As a customer who wants to showcase their ads on Google Shopping, you will need to have a Google Ads account, Google Merchant Centre account and a data feed that pulls your products from your website through to the Google Merchant Centre. There is a fair amount of complexity around setting up the campaign, managing a shopping feed and optimising a Google Shopping campaign. We would recommend speaking to a digital agency to ensure this is completed correctly to ensure you get the best Return On Investment (ROI).