Is there value in adding Google Remarketing?
There are many shoppers out there who need a bit more convincing to choose the products they require and pay. Most know what they want but will hesitate until they find a deal that they are satisfied with. Due to increasing competition in the market, shoppers are bombarded with many options. It is not their fault! So, how does each business stay front of mind among those in their target market? Well, it all starts with a leading digital marketing strategy that has been implemented and continuously improved over time.
This strategy should include remarketing techniques because capturing a potential customer while in the consideration set gives you best chance of success. Do not assume that a visitor to your website had no interest in your business because they browsed and left your site. Think about how you can better communicate your brand, products and purpose so that they are encouraged to revisit or spread the word to their family and friends.