How does Google Ads work?
You might be wondering how the Google Ads function works. When you search for anything in Google, there is a very high possibility that ads will be displayed above, to the right or below organic search results. These results are from businesses who have paid to advertise their business for relevant search results. Google operates a bidding system where businesses bid for the keywords that they want to appear in when searched through Google. This is a complicated and competitive exercise and engaging a digital marketing agency with knowledge of Google processes and systems will help.
A dedicated Google Ads Agency can help you develop a Google AdWords campaign that will elevate your business to new heights. You will gain greater exposure, sell more of your products, impress more people within your target market and have a greater conversion rate. The benefits of Google Ads can be significant if you accurately implement, monitor and optimise a campaign. Utilising Google Tag Manager (GTM) to setup conversion tracking for example will help you accurately understand the ROI. Running Google Ads requires a specific skill set and knowledge about the intricacies of the online bidding platform. As a result of the complexity around Google Ads, Google has setup a certified partner program (of which Sharp Instincts is a member). This certification recognises and endorses organisations that have the requisite knowledge and can successfully help customers leverage Google Ads solutions for the better.