What is the opportunity with Facebook Ads?
Facebook advertising offers an expertly targeted marketing channel if you know how to leverage the platform correctly. The opportunities that Facebook offers centres on the ability to demographically target customers who have either liked, engaged or follow groups that are related to your business. Once we understand who we are willing to target we can decide on the type of campaign we wish to run. Are we focusing on ‘awareness’, ‘consideration’ or ‘conversion’? Each campaign objective has various targeting options that exist within it. For example, if our goal is ‘consideration’, are we trying to obtain more traffic, engagement, app installs, videos, lead generation or direct messages? Once we have chosen our preferred objective, we can utilise Facebooks’ vast database to conduct A/B ad testing, location targeting, audience targeting, budget and ad placements. All of these help your business accurately target the right sort of consumers making it a large untapped resource for a lot of businesses.
So how can you use Facebook to help generate leads, increase your conversion rate and overcome the noise and competition that exists on Facebook? A digital marketing strategist can help you engage in targeted marketing campaigns, derive marketing analytics and use others features on Facebook that can help you attract paying customers. Facebook marketing should be part of your overall marketing mix and analysed in a similar vein meaning Return On Investment (ROI), traffic to your website and engagement are some of the popular metrics when analysing performance.